Musings On Celebrities And The Next Big Thing
No way to keep from laughing when I ran across this statement recently: “I had difficulty with this book, but I was paid to recommend it to you.” –Anon. by request
This brings up a question-why do paid endorsements work? I’m not arguing that they do, but I am wondering aloud how and why they work so well. Of course, some would be right to question who really gets the promotion-the company being advertised-or the featured celebrity? Hollywood stars have reached some mythical larger than life status and, like Frankenstein, their stardom has taken on a life of its own-bigger than the star or the image-if that is possible.
My speculation regards the desire of each one to be unique in some way. Each of us wants to make our mark, to prove somehow we were here and that we counted for something. Each of us, I am convinced, cherishes a secret assurance that no one else is as good at (fill-in-the-blank-here) as we are. The category changes from person to person, but it exists in everyone. So, this said, where does the desire to “fit in” come from? Most would not debate the point that we want to be accepted and valued on some level. Being part of a whole rather than excluded from it is important to a sense of validation as a person. These two opposites seem to be impossible to fit into one human, but it is my belief that they exist to varying degrees in each of us. I just can’t help but wonder why they subsist, since they appear to be so mutually exclusive. Thoughts, anyone?
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